AA Insurance - Sweet Easter

Explore AA Insurance's dynamic customer acquisition campaign. The centerpiece? A captivating 3D-rendered Easter egg, concealing a Prezzy Card, masterfully crafted by a skilled artist. This key visual took center stage across three strategic phases: campaign launch, ongoing reminders, and a compelling conclusion.

Dive into a visual journey showcasing my versatility in translating this key visual across diverse assets. From attention-grabbing email templates with animated GIFs to strategically placed web banners and impactful billboards, witness how the campaign seamlessly unfolded across multiple touchpoints. The narrative culminated in a compelling TVC, bringing the campaign to life on the screen.

Adding a unique dimension to the project were MetService web banners that dynamically adapted based on real-time weather conditions. This innovative touch provided audiences with a personalized experience, aligning the campaign's message with the current weather.

The driving force behind this project was my commitment to creating a consistent and coherent look and feel at every stage. The visuals were outstanding, and I ensured they had the limelight while staying true to the AA Insurance brand.

Agency: TRACK Aotearoa
Creative Team: Sheila Davey and Tisha Devlin