McDonald’s
Case Study Video

Step into the dynamic world of the transformative journey with the Macca’s app. In just two years, the team sculpted the app into its present-day excellence, an achievement recognized with the Nexus Supreme and the Grand Prix at the NZDM Awards, along with a Gold at the Effies.

The driving force behind this case study video was to showcase the extensive work meticulously crafted to breathe life into each campaign that fuelled this remarkable growth for Macca's and the McDonald's app in New Zealand.

Click play to witness the synergy of creativity and strategy that brought accolades to the impactful work accomplished in shaping the Macca’s app experience.

Agency: TRACK Aotearoa
Creative Team: Darryl Dustan and Kapil Lad
Voice Over: Michael Bache