Apricots Cricket

Dive into the vibrant design work that was done in collaboration with The Apricots, a senior-grade cricket team hailing from the Birkenhead City Cricket Club in Auckland, New Zealand. The journey began with the creation of a distinctive brand identity, a symbol of the team's spirit and camaraderie.

In the fifth season of The Apricots, I undertook the exciting task of updating the team's logo. The objective was to enhance visibility on players' shirts while harmonising with the team's bold and distinctive colour palette. The result is a logo that not only stands out on the field but also encapsulates the essence of The Apricots' dynamic presence.

Beyond brand development, I extended the creative touch to a range of apparel designed to be worn before, during, and after the game. This apparel line not only complements the team's identity but also adds a touch of style and unity to their off-field presence.

A pivotal aspect of the collaboration involved crafting a vibrant online personality for The Apricots through their social media accounts. These platforms serve as a window into the team's unique personality beyond the cricket field. They provide a space for engaging content, capturing the camaraderie and spirit of the team through video content and more.

The work below showcases not just design work but the embodiment of a team's identity – from the revamped logo that proudly graces their jerseys to the thoughtfully designed apparel and the lively online presence that captures the heart of The Apricots both on and off the cricket pitch.