SquareOne

SquareOne, a record label born from the shared passion for music and a commitment to supporting emerging artists. The inception of SquareOne was marked by collaboration, and my role was to
translate this vision into a visual identity that encapsulated the label's dark and moody aesthetic.

Working in tandem with an artist, we commissioned a logo with a graffiti-inspired look. The aim was to capture the raw energy of the urban art form while aligning seamlessly with SquareOne's atmospheric aesthetic. The selected logo became the cornerstone of SquareOne's brand identity, setting the stage for a unique and compelling visual presence in the music industry.

Once the logo was finalised, the creative process expanded to include the development of merchandise that not only reflected SquareOne's identity but also became a tangible extension of the music they championed. The merchandise served as a powerful vehicle to connect with fans and artists alike, fostering a sense of community around the SquareOne brand.

The work below delves into the artistic journey of bringing SquareOne's vision to life—from the distinctive logo that serves as the face of the label to the carefully crafted merchandise that resonates with the label's ethos.